January 27th, 2012
www.truebluecommunications.com. What is Public Relations? True Blue Communications’ Principal and President Noelle Anderson explains what public relations really means. For all of your Public Relations and marketing needs contact us now: Tel: (813) 380-0314 or visit our website at www.truebluecommunications.com. PR Firm Tampa. Tampa PR Firm. PR Firm Clearwater. Video Transcript Today we’re going to have a vocabulary lesson. And the term is "public relations." What is public relations? This is a term that I hear very frequently misused, sometimes, unfortunately, even among my peers. Many people think that PR is getting a company or a client’s name printed or broadcast in the news media, which formerly we would call "media relations." Media relations is and can be a function of public relations, but that is not "public relations" defined. That would be like saying a point of purchase display or a direct mail piece is "marketing." In my studies, I have come across many attempts to define "public relations," and here is my favorite. It says that "public relations" is the management function that builds and maintains relationships with the key groups of people, the "publics," upon which the success or failure of your business depends. In short, what that means is PR is all about increasing exposure and also staying on good terms with the people who could make or break your business. A key phrase to pull out of that definition I just gave was "building and maintaining <b>…</b>
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January 27th, 2012
Chicago-based PR firm to support ROI-driven digital marketing provider
Chicago (PRWEB) January 27, 2012
PReturn Inc. (http://www.preturn.com) a full-service public relations agency specializing in traditional and online media relations, content creation, and thought leadership programs, today announced SIM Partners (http://www.simpartners.com) has retained PReturn for media relations and related services. SIM Partners technology empowers major brands to maximize digital marketing results at a local level, and the company has tasked PReturn to promote the innovative local marketing technology and campaigns it generates for major brands.
“SIM Partners prides itself on helping major brands acquire customers through top online, social and mobile channels,” said Jon Schepke, Founder and President of SIM Partners. “PReturn’s focus on media relations and message development, as well as their extensive experience working with online marketing leaders, made this choice an easy one.”
SIM Partner’s public relations program includes building the company’s brand through media relations and thought leadership efforts to showcase SIM Partner’s expertise across local, mobile, search and social media strategies.
About SIM Partners
SIM Partners technology empowers major brands to maximize digital marketing results at a local level. Top home services providers, hotels, insurance companies and other consumer brands trust SIM Partners to keep thousands of locations visible and accessible in top search engine results, mobile devices, social networks and other sources of local information. A technology company at its core, SIM Partners offers a full suite of holistic solutions that includes data distribution, its local search platform, video, mobile app development and performance reporting. SIM Partners is headquartered in Evanston, Ill. For more information, visit http://www.simpartners.com.
About PReturn
With a history rooted in accountable media relations, PReturn creates and executes cost effective, strategic public relations programs. PReturn taps the authoritative benefits of editorial media while communicating directly with important audiences through social media, marketing communications and other direct channels to raise awareness, create thought leadership and build buzz. PReturn’s approach evolves with the rapidly changing media landscape. Clients appreciate PReturn’s tenacious approach to media relations, commitment to quality in execution and full suite of complementary services, including message development and media training. Clients include AdGooroo, Care Communications, FRWD, Kenshoo and ROI Research. Learn more at http://www.PReturn.com.
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Addie Reed
PReturn
312-432-9406
Email Information
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January 27th, 2012
AKRON, Ohio, Jan. 27, 2012 /PRNewswire/ – The Goodyear Tire & Rubber Company (NYSE: GT – News) has named Christopher Curran vice president of public relations and communications for its North American Tire business.
(Logo: http://photos.prnewswire.com/prnh/20050204/GTLOGO )
Curran, 45, has spent the past 20 years in positions of increasing responsibility in the communications and public relations field. Most recently, he was director of communications and issues management for The ServiceMaster Company, the world’s largest residential and commercial services network, and also has served in communications roles in the consumer products and health care industries.
“We are very happy to welcome Chris to Goodyear’s North American Tire team,” said Steve McClellan, president of North American Tire. “Outstanding communications is critical to our business as we continue to build for success over the long term. We have a strong team in place, and look forward to Chris’s leadership to further increase its value as we execute our strategy.”
Curran replaces Ed Markey, who was named Goodyear vice president of corporate communications in March, 2011.
While at ServiceMaster, Curran developed and implemented communications strategies for the overall company and its eight brands, including TruGreen, Terminix and others. He developed ServiceMaster’s first social media strategy and established an employee advocacy website, to increase effective employee engagement with external audiences.
Curran is a 1989 graduate of the University of Connecticut. Among his previous responsibilities was serving as senior manager of corporate communications at Cadbury Schweppes from 2000-2003, developing strategic and tactical communications plans in five food and beverage business segments. Following that, he led global public relations and investor relations for Esselte Corporation, a global consumer goods manufacturer. Curran had been at ServiceMaster since 2010.
Curran will join Goodyear on February 6, 2012.
Goodyear is one of the world’s largest tire companies. It employs approximately 73,000 people and manufactures its products in 54 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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January 25th, 2012
In his Crisis Communications Case Study, Part II, “Costa Concordia & Carnival Cruise Lines Crisis Communications: Containment or Calamity?” veteran public relations professional, Jeff Mustard, President of The Bamboo Agency, produced a 29-page report examining what Costa and Carnival Cruise Lines officials and their communications team did right, wrong, and what it could have done better. The analysis is interesting, informative and should prove illuminating to public relations professionals, the media and consumers alike curious how crisis situations are managed and manipulated for media consumption.
Boca Raton, Fl (PRWEB) January 25, 2012
The Costa Concordia ship sank, 13 people were killed, 23 more are missing and all eyes are now on the Captain of the ship, Franceso Schettino, Carnival Cruise lines, the parent company of the Costa Concordia, and Carnival Cruise Lines Chairman and CEO, Micky Arison. The big questions are: what went wrong to cause the disaster and how to prevent something like this from happening again?
Jeff Mustard, a public relations professional and President of The Bamboo Agency, (http://www.thebambooagency), a multiple award-winning full-service advertising and marketing company that specializes in public relations and crisis communications, provides a Part II examination of the Costa Concordia / Carnival Cruise lines ship disaster seven days after the ship remains perched on its side laying on the reef that gutted the hull.
From a public relations and crisis communications management perspective, given the global profile of the ship-sinking disaster, there are also questions: how did Carnival officials handle the crisis? Did they react properly in the short term? Are the communications strategies (effectively) protecting its brand and preserving Carnival Cruise Lines reputation? What are consumer perceptions to the sinking ship incident? What are the financial implications both short-term and long-term for Carnival Cruise as a public company as well as to the cruise industry at large?
In his Crisis Communications Case Study, Part II, “Costa Concordia & Carnival Cruise Lines Crisis Communications: Containment or Calamity?” veteran public relations professional, Jeff Mustard produced a 29-page report that reviews what Costa and Carnival Cruise Lines officials and their communications team did right, did wrong, and what it could have done better. The analysis reads like a taught thriller, is interesting, informative and enlightening and should prove illuminating not just to public relations professionals, but the media and consumers alike curious about how just such crisis situations are handled, managed and even manipulated from a marketing and messaging point of view.
The report, one of the industry’s earliest and most extensive reviews of the crisis, examines varying news accounts as covered in the major media, including line by line analyses of several of the company’s press releases and detailed examinations of the company’s communications key messaging points. As the drama unfolds on a global stage in the world news media, Mustard provides an inside-industry public relations perspective observing and critiquing how Carnival’s communications and its messaging are positioned to protect the company’s brand, preserve a positive public perception, and mitigate any (potential) culpability, as best it can, while being mindful of its responsibilities to numerous constituencies, stakeholders and stockholders as a public company.
Read the full report, Part II Crisis Communications Case Study: “Costa Concordia & Carnival Cruise Lines Crisis Communications: Containment or Calamity? http://www.thebambooagency.wordpress.com
Crisis Communications Case Study, Part I:
Just Three days after the 951’ luxury cruise-liner ran aground and flipped on its side throwing passengers into the icy cold waters and casting a glaring spotlight on the Concordia ship disaster, Carnival Cruise Lines and the cruise industry, Jeff Mustard produced one of the public relations industry’s earliest and most thorough analyses of the then rapidly unfolding crisis. In his first crisis communications case study, a 13-page report, Mustard offers interesting, informative and intuitive insights that public relations professionals, the media and even consumers will likewise also find this initial study revealing and illuminating.
Read the full report, Part I: A Crisis Communications Case Study
Will Sinking Ship, Costa Concordia Cripple Carnival Cruise Lines, or will Successful Public Relations Crisis Communications Buoy Cruise-Consumer & Capital Markets Confidence?
Read the Full Case Study, Part I Now: http://www.thebambooagency.wordpress.com
About Jeff Mustard
Jeff Mustard is the President of the Bamboo Agency, a multiple award-winning advertising, marketing and public relations firm. Jeff Mustard is the co-author and ghost writer for a Wall Street Journal Best Selling book, an award-winning documentary writer/producer/director and the recipient of numerous award for creative achievements in advertising and communications. His work has been published locally, regionally and nationally in print, radio and television. He has earned tens of millions of dollars in media exposure for his clients in print, radio and television, nationally and internationally.
Company Website: http://www.thebambooagency.com
Company blog / Crisis Communications Case Studies: http://www.thebambooagency.wordpress.com
Contact: Jeff Mustard – 954 – 801-8263 | jeff(at)thebambooagency(dot)com
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jeff mustard
jeff@thebambooagency.com
954-801-8263
Email Information
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January 25th, 2012
The CEO of a big public-relations firm is on his way to Davos to tell government officials and other CEOs that no one trusts them, Al Lewis reports.
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January 23rd, 2012
Published on Saturday 21 January 2012 10:03
HAVE we seen the start of a public relations exercise by the University of Chichester ahead of a major expansion of sports facilities?
First a report by the Observer (November 24), reference a planned indoor sports dome on the field south of the university buildings off College Lane. This article included some comment from local councillors with reference to the industrial size of the structure, and the possible community use.
It is obvious that such an all- weather sports dome will improve facilities at the university and allow the university to increase the number of students studying sport-related degrees, more cash for the university coffers. This was followed by a letter on December 1, reporting on a meeting attended by three councillors from North Ward Chichester. The letter reminded residents how lucky they were that businesses in the area benefited massively from the presence of 5,500 students attending the university.
No mention of the noise ,litter, and general anti-social behaviour which is all part of the university scene. No mention of the blighting of residential areas ,which has occurred in other neighbouring university towns and cities, where student expansion beyond the accommodation capability available on campus has led to multiple occupancy and the resulting
strain on residential areas, which has been detrimental to all.
The vice-chancellor hoped that eventually a third of students would be accommodated at Stockbridge or on campus. Where were the others going to live?
The problem caused by students attending the campus in vehicles which cannot be accommodated on-site has led to the recent acquisition of the Oaklands Park Rugby car park. Can the university guarantee that no student accommodated in the new housing on campus or at Stockbridge Road will own and want to use a motor vehicle while at uni? Please, not more claims that students will use bicycles, walk or use university-provided buses: previous wishful thinking along these lines has not altered the public or student love affair with the motor car which is evident from our roads choked by parked motor vehicles.
In conclusion, the letter of course contained the sop to Chichester residents and the British great sporting public that this expansion would benefit them. If only we would build them better road access, then all these facilities would be available to Joe Public. No mention of existing under-used sports facilities at Chichester High School, Bishop Luffa, Westergate Leisure Centre or Chichester College or other existing commercial sports ventures.
At a time when the present world economic model of expansion and growth seems to be teetering on the precipice of collapse, the justification for change on grounds of increased expansion and financial gain has had its day. The residents of Chichester North Wards need time to assimilate the changes being brought about with the developments at Graylingwell, Roussillon Barracks, and possibly Hunters Rest, before being overwhelmed by more growth at
the university. We need to solve existing problems.
Ray Carter
Highland Road,
Chichester
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January 23rd, 2012
MINNEAPOLIS–(BUSINESS WIRE)–
Warsaw-based Martis
CONSULTING has joined IPREX
– the worldwide corporation of public relations and communication firms.
Founded in 2001, the company provides integrated communication programs
for market leading enterprises including publicly-quoted companies,
financial institutions and social organizations. Clients include: LOTOS
Group, Strabag, GDF Suez, Polimex-Mostostal and Jastrzębska Spółka
Węglowa.
Martis CONSULTING is the fastest-growing of the larger Polish agencies
and now has a team of 30 experienced consultants providing a
comprehensive range of communication services, with special expertise in
strategic counsel, corporate PR and investor relations.
The effectiveness of their approach in adding value to their clients’
operations, has been attested by several awards for work in investor
relations and corporate social responsibility, where they are recognized
leaders in the field.
Company President Dariusz Jarosz said: “The Polish market is one of the
most important and rapidly-expanding in Central Eastern Europe and we
are honored to represent IPREX here.
“Through the network we can advise companies in other parts of the world
while cooperation with our IPREX partners will certainly be valuable for
Polish companies looking to expand their presence overseas, and for
foreign ones looking for an effective partner in Poland.”
IPREX EMEA President Christian Hannestad (The
Communications Business, Edinburgh) commented: “Our new partner is a
very impressive firm indeed, providing high-profile clients with a
powerful combination of senior-level strategy and multi-channel
implementation.
“IPREX has 35 offices in the EMEA group stretching from Dublin to Dubai,
and Dariusz and his team will be a great asset to our partners and
clients not only in our region but around the world. As we continue to
grow and to integrate our firms more closely on client business, the
expertise and experience that Martis brings to the network will add
significantly to our capabilities.”
About IPREX
IPREX
is one of the world’s major corporations of public relations and
communication firms. Founded in 1983, its 70 partners have 104 offices
in North and South America, Europe, the Middle East and Asia Pacific,
with annual revenue of US$184m. Its 1,400 professionals provide a
comprehensive range of services for some of the world’s most successful
companies.
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January 21st, 2012
Lestelle Communications provides public relations services for
organizations large and small, specializing in community and regional
banks – services that include employee, internal, external, shareholder,
executive, crisis and merger-and-acquisition communications; public
relations counseling; news media relations; media campaigns;
philanthropic consulting; and special-events planning and execution.
Jim Lestelle, president of Lestelle Communications, has more than three
decades of communications experience, including large corporations, the
news media, public relations agencies and non-profit organizations.
For more than two decades, Mr. Lestelle served as Senior Vice President
and Corporate Communications manager for Hibernia National Bank, a
leadership role responsible for communications gatekeeping and
reputation management. The 135-year-old regional institution, with 350
branches in Texas and Louisiana and $22 billion in assets, was acquired
by Capital One Bank. During his tenure, Mr. Lestelle successfully
managed communications and the organization’s reputation at critical
times, including:
Internal and external bank communications programs by Lestelle
Communications, all tailored to the unique needs of each institution,
include:
* Merger and Acquisition Communications (open-bank or FDIC-assisted
transactions): News releases, management and employee briefings,
employee meetings, targeted M&A and conversion communications, issues
management.
* Executive and Line-of-Business Communications: Executive team
meetings, CEO communications, line-of-business communications,
culture-change communications, recognition and rewards programs, sales
and service programs.
* Employee Communications: Intranet- and email-based communications
platforms, conversion communications, employee promotion and new-hire
communications, all-employee meetings and fairs.
* Media Relations: Media training, news releases, media interviews,
proactive and reactive media messaging, news conferences, rumor control.
* Investor Communications: Quarterly earnings and dividend
announcements, annual and quarterly reports to shareholders, stock
analyst communications, divestitures, management reorganizations,
right-sizing, market expansion.
* Crisis Communications: Messaging to appropriate internal and external
audiences preceding, during and following crises, along with
communications channel development.
* Marketing Support: New-product launches and product enhancements,
branch openings, support for launch of new advertising and marketing
campaigns, customer communications.
* Special Events: annual shareholder meetings, branch openings,
management seminars, all-employee meetings.
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One Canal Place, 365 Canal St.
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Suite 1750
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New Orleans, LA 70130
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504-552-2727
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PR
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Public Relations/Investor Relations
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Terri Argieard
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504-558-1775
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Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50138048&lang=en
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MULTIMEDIA AVAILABLE:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50138048&lang=en
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January 21st, 2012
Liggett Stashower Advertising + Public Relations, a Cleveland, Ohio-based communications agency, is now accepting applications for our Summer ’08 Internship Program.
The Liggett Stashower Internship Program gives students a chance to dive into authentic marketing situations with real, live clients. There might be a bit of copying, faxing and filing, but our interns are here to learn and contribute. LS interns quickly become part of the team
Each year, we hire six to ten talented juniors and seniors from colleges around the country for our summer internship program. Our 8-week program offers hands-on, real-life experience that prepares students for a career in marketing communications, possibly with Liggett Stashower – see the file attached.
Internships are available in the following departments:
1?2 Advertising Account Service
1?2 Copywriting
1?2 Graphic Design
1?2 Accounting/Finance
1?2 Public Relations
Students interested in applying should submit a cover letter, resume and any applicable portfolio samples no later than March 1, 2008. Students should be sure to specify the department in which they are most interested in interning.
The information may be submitted to:
Liggett Stashower, Inc.
2008 Internship Program
Attn: Vicki Kressler
1228 Euclid Ave., Suite 200
Cleveland, Ohio 44115
Our DLS Scholarship open to students entering their senior year and majoring in advertising, graphic design, public relations or communications at a recognized Ohio college or university.
Students can go online at www.liggett.com for more information on our internship and scholarship programs.
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January 19th, 2012
More details are developing in the case of an El Paso man wrapped up in a prostitution ring after posing as a CIA agent.
Jonathan Shoman also known as “Muffin Man”, 33, is charged with prohibited monetary transactions and has been ordered not to leave El Paso County or travel to Mexico. Owner of a small public relations company based in El Paso, Shoman was also screening potential clients for a New York madam using internet background searching websites. The madam said Shoman told her he was a rogue CIA agent willing to screen clients who might be undercover law enforcement. The ring was eventually cracked when an undercover agent posed as a corrupt federal agent and also offered to help the madam.
Shoman recently did work for the El Paso Opera, and was involved in promoting the tailgating party for the 2010 Hyundai Sun Bowl at the Robinson Entertainment District near UTEP. He also used to head the marketing department of the Humane Society of El Paso about seven years ago. None of the businesses had any complaints about Shoman’s work, instead commenting that Shoman did what was expected on each job.
The nickname “Muffin Man” is a result of how authorities found Shoman linked to the prostitution ring. The New York madam, who isn’t named in the arrest affidavit for Shoman, had a P.O. Box address listed for “Muffin” which also happened to be the same address for JS Public Relations, which is owned by Shoman. Agents searched the woman’s apartment after attaining a warrant, and have also confirmed that Shoman is not a CIA agent.
Shoman did not return any phone calls to KFOX 14. He was expected to be released from jail today, after a judge agreed to let the man post bond. Shoman was arrested on Jan. 10 without bond.
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